There is unimaginable untapped potential inside every human being. We are all destined for greatness with boundless possibilities uniquely encoded into our DNA.

Every cell in our body is programmed to maintain vibrant health but the daily pressures and stresses of life hinder this natural phenomenon from effectively taking place. There is no doubt that the true secret to being the healthiest person you can possibly be is hidden deep within our microscopic cells.

After decades of grueling research USANA has finally found the key to unlocking your potential and unleashing the promise of optimal health inherent in you.

Without further ado we would like to introduce to you USANA’s Science of InCelligence.

A New Era in Nutritional Science

Our breakthrough, patent-pending InCelligence is the next leap in personalised nutrition, pushing the frontiers of cellular nutrition and expanding the horizons of personalised health.

InCelligence combines our vast knowledge of cells with the most innovative research in molecular biology and genetics. It utilises a natural process called cell signaling, whereby cells signal or communicate with external molecules and each other, tapping into your innate cellular intelligence. This has been made possible by USANA scientists successfully formulating a powerful blend of nutrients that can communicate with your cells.

Cells are extremely intelligent. Our bodies at any one time have billions upon billions of reactions occurring per second. These reactions as well as the processes resulting from these reactions are all made possible through cell signaling.

Proactively supporting these processes with InCelligence helps build cellular resilience and can encourage the longevity of cellular function, empowering your body to meet your unique health needs. That’s how InCelligence unlocks your body’s unparalleled ability to personalise optimal health from within, helping to support your cells’ natural protective and renewal abilities.

No company today comes close to our patent-pending InCelligence science. InCelligence taps into the cellular communication network of your cells, to help create the most effective, holistic approach to your health.

InCelligence in Your Life

Be confident in the fact that USANA is using the latest scientific knowledge to formulate a variety of cell-empowering products. And this enhanced range of products will be made available to our market over the next year. However due to this being such a huge leap forward for nutritional science, USANA, and — most importantly — your health, we wanted to give you a preview of what’s coming.

 Let’s start with your foundation for good health — the USANA^® CellSentials. We combined USANA’s patent-pending InCelligence with one of the world’s highest-rated nutritional supplements to create CellSentials. It’s like nothing on the market today. The powerful combination of Core Minerals and Vita-Antioxidant forms the advanced cellular nutrition system your body needs to unlock optimal health.

CellSentials represents a dramatic step forward in personalised nutrition. For more than two decades, USANA has nourished cells around the world. It’s kind of our thing, and CellSentials still provides incredible nourishment for your cells. But we’ve gone two steps further — using InCelligence to unlock your cells’ natural protective and renewal abilities.

Nourish, protect, and renew are the triple-action support your body needs. They make CellSentials the most comprehensive, cell-empowering system available.

And that’s just the beginning. This InCelligence is bigger than any single product. The potential of InCelligence is boundless — just like you. It allows us to develop future products to target different health-optimising processes and help unlock more of the incredible possibilities coded into your cells.

We’ll continue releasing more products formulated with InCelligence, but here are the products that currently employ the concept of InCelligence:

• USANA® CellSentials: Core Minerals and Vita-Antioxidant help deliver unique triple-action support to nourish, protect, and renew your cells to unlock vibrant health.
• HealthPak®:  HealthPak has the triple-action support of CellSentials, a comprehensive bone-health formula with an optimised balance of magnesium and calcium called MagneCal, and helps deliver an extra punch of protection and renewal from the exclusive CellSentials Booster.
• Proglucamune®: Zinc and the InCelligence Beta-Glucan Complex help support healthy immunity.
• Procosamine®: Groundbreaking joint-health formula with the InCelligence Joint-Support Complex that helps maintain healthy cartilage.
• HepaPlus®: Formulated with the InCelligence Detox-Support Complex that helps to support healthy and efficient liver function and help balance natural detoxification processes.

Stay tuned for more information about USANA InCelligence and when CellSentials and other products will be released in our market.

For more information about USANA’s CellSentials click here, please log in to enjoy the Preferred Price.

Vitamin supplements should not replace a balanced diet. Use only as directed. Always read the label.

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Free radicals have an undisputed reputation for destroying things. They didn’t choose that path, it chose them. To understand what free radicals are you have to first understand the structure of a cell. And then grasp the idea that cells are made up of many different types of molecules. Each tiny molecule has electrons on the outside and those electrons crave balance. Now in rare cases some chemical reactions give rise to an odd unpaired electron or free radical. This lonely electron naturally seeks balance and attacks the nearest molecule it can find, causing a negative cascading effect. Can you see how this could pose a significant problem?

Back to antioxidants. What antioxidants do is they fight against oxidative stress and the formation of these unruly free radicals, thus helping you maintain cellular health. This whole defensive process never stops and is constantly occurring within our bodies.

Our bodies source two types of antioxidants for protection, dietary antioxidants and endogenous antioxidants. But what is the difference you ask? Dietary or exogenous antioxidants come from your external environment, while more powerful endogenous antioxidants are produced inside your body.

Dr. Mark Brown, USANA’s Executive Director of laboratory research, has spent years developing products and helping others better understand the roles antioxidants play in our health.

In the video below, Mark provides a succinct overview of antioxidants and why he believes certain targeted antioxidants that react with molecules inside your body to provide cellular protection are superior to “blanket protection” you might get from external sources.

https://www.youtube.com/watch?v=VlfOlCcfb6s

“We’re trying to stimulate the production of molecules within your own cells,” Mark says. “That’s the endogenous protection we’re looking for.”

This more natural approach to antioxidant defense is an example of what USANA strives to achieve throughout all its products. Taking large quantities of exogenous antioxidants is not a good idea, so a smarter more healthy solution is required. Remember, everything in moderation!

“One of the best antioxidant molecules that comes to mind is BHT. BHT is a preservative that’s used in food a lot. A lot of people understand that consuming a lot of BHT is not good for you. But if what we really wanted to do was give you the maximum antioxidant protection, we would give you spoonfuls of BHT. I don’t think anybody thinks that’s a good idea so what we look at are botanical antioxidants.”

Ingesting certain botanical antioxidants helps allow your body to process and create antioxidants itself, rather than receive antioxidants and then apply them to free radicals. This ensures optimal cellular protection and makes sure your body is actively undertaking its natural processes to its fullest capacity. – USANA scientists are focusing on leveraging the body’s natural intelligence to create optimal health. Sounds good, right? That’s only the beginning. The rest will be revealed on August 25 when USANA unlocks a new era of nutritional science at the 2016 International Convention.

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Nutritional Science up till now has only touched the surface in terms of the effects of food on the complex functioning of our bodies. They say you are what you eat but maybe this common phrase might actually be right after all. There is a growing amount of scientific evidence suggesting that there is no doubt that food has a significant influence on our health. The true question is how much influence does food really have?

Take a moment to digest this: You’ll eat between 60 tonnes and 100 tonnes of food in your lifetime. And every bite you consume is feeding your cells information — or misinformation. Unhealthy food and environmental toxins are all delivering our cells nonsensical information that confuses our body. In other words, that tasty fast-food hamburger is actually giving our cells potentially damaging misinformation.

“If you think about the breakdown of food and all those molecules inside that food, some of those molecules are literally messengers,” says Dr. Kevin Spelman, USANA’s executive vice president of research and development. “They transfer and carry information. They will trigger events in our physiology that are healthful, provided that the food we eat is nutritious.”

You could think of food as information. Information for our bodies, information for our cells, and information for our molecular pathways inside our body. So we want to make sure we’re feeding our body the right information. But let’s be honest: in today’s society, for most of us, that’s easier said than done. We’re regularly eating unhealthily and on top of that we’re frequently exposing our bodies to damaging environmental toxins.

When it comes to truly enjoying your food, don’t base your experience solely on the short-lived taste of your chosen food, but delve into the much more fulfilling long-term and internal satisfaction from knowing you’ve made the best choice for your health. Because without a fully functioning body, it doesn’t matter how much yummy food you eat, you will never reach a true state of happiness. People take their bodies for granted; only to have it all catch up with them later in life. Life is already too short as it is, why make it any shorter?

The scientists at USANA Health Sciences are convinced that it’s never too late to change your nutritional path. If you have some spare time, make it a priority to watch Dr. Kevin Spelman’s video which explains how food can influence our health. Our cells are a lot smarter than we think they are and have been specially constructed in a way to adapt to changing environmental conditions. It is explained that locked within our own cells are tools to keep us healthy. Like keys in locks, cells are sending signals to activate various physiological responses.

“The good news is that USANA has researched the cellular signaling process based on the latest scientific evidence, and we really understand how that process works,” he says. “We’ve figured out how to tap into the way cells communicate with each other.”

The secret to good health lies in being able to promote the healthy functioning of our cells and giving them the fuel necessary to fight the constant bombardment of stresses and toxins in our lives.

Cellular communication is a complex network of processes within the body. As multi-cellular organisms the communication between cells, the building blocks of our tissues and organs, is critical to the overall survival of our body as a whole. Enhancing this essential process can have a positive cascading effect throughout the whole body and as a result makes us healthier.

USANA prides itself on its advanced cutting edge research and through focusing on optimizing the body’s natural intelligence we believe we have found the key to the next level of cellular support. What we’ve discovered will unlock a new era in nutritional science. And that era will begin on August 25 at the 2016 USANA International Convention. Will you be a part of it?

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Take a walk through the halls of USANA’s office in Salt Lake City, and you’ll see plenty of people in lab coats. Listen carefully and you’ll hear a strange language filled with mysterious words and phrases like mitophagy, glutathione reductase, oxidative phosphorylation, and nuclear factor erythroid 2-related factor. Look around at some of the walls on the third floor. You’ll only see posters of scientific studies for decoration.

The coats aren’t a fashion statement. The scientific language isn’t a secret code. And the posters weren’t hung to create a particular feng shui. It’s just who USANA is, and we’re proud of it.

We Heart Science

We’ve been nerdy since ’92—way before it was cool. We can’t help it, and we don’t hide it. In fact, we embrace the scientific culture coded into our DNA. Science is literally in our name—USANA Health Sciences.

You’d expect nothing less from a company founded by a world-renowned microbiologist, Dr. Myron Wentz.

Why do we do what we do?

You aren’t born with the passion and vision required to alter the world. At 17, Dr. Wentz lost his father to heart disease. He was the first of many family members taken too soon by degenerative disease.

It was then Dr. Wentz decided to look for solutions in his other love—science, and developed his vision and dream of a world free from pain and suffering.

Dr. Wentz’ dreams of a world free from disease and believes the USANA family will be the healthiest family on earth.

“Share my vision. Love life and live it to its fullest in happiness and health.”

Our Scientific Method

Scientific innovation is work and time, trial and error, and an adherence to a standard set of steps—the hypothesizing and testing found in the scientific method.

We start in the pages of scientific literature, reading the current research. Kevin Spelman, PhD, USANA’s executive vice president of research and development, says our scientists also look at what innovative practitioners are doing, too.

After investigating the findings, a hypothesis is developed. That’s a familiar step. But the next step isn’t something you learned in middle-school science class.

“When we have that hypothesis, we’ll all put ourselves in a room and have a spirited debate on whether the model is accurate,” Spelman says.

From there, our scientists start to support the hypothesis or not. This could lead to a pilot study and further investigations by one of our research partners. The result of the testing either proves or disproves the hypothesis, and those results help shape our conclusions, which then develop the products you trust every day.

A Glimpse of the Future

Science is maybe the closest thing we have to real magic. Instead of pulling rabbits out of hats, scientists search the unknown, working to pull knowledge from nothingness. Our scientists continue to search the uncharted frontiers of nutritional science, discovering the next groundbreaking innovation that will brighten the future.

We are leaders in nutritional science. We are the healthiest family on earth. Science is a part of who we are. One of the most revolutionary changes are happening in our company! We can’t wait to share it with you at the 2016 USANA International Convention! See you there!

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